Whole Milk

Reading today's newspaper (The Straits Times) brought the following picture. It's part of a double page advertisement for No Frills, a house brand stocked in Cold Storage, a supermarket here in Singapore.

Whole Milk

I just don't know what to say about the kind of milk this is. I mean, it's the first time I've seen something like this. Sure it's cow's milk... right? What I'm curious about is, will you buy it? Or will you just not notice the wordings? Or will the wordings just not bother you?

I'm just trying to think... the milk which I used to drink (which was incidentally super yummy) was a Home Brand from Woolies. Did it say whole milk too?